Every business needs to promote their products for better sales and growth. Getting this done can be extremely costly most of the times, especially when you have to opt for global or national advertising like putting up advertisements in newspapers or going in for video ads. Not all can afford to publicise their business through these methods. For all those business people, advertising becomes quite easy and far reaching through distributing promotional products.
Using promotional products for branding has the most successful results when compared to the other forms of marketing activities. It has two benefits. One, it creates more brand awareness, and can spread your brand’s name like wildfire. Two, it can be achieved without much investment. For better branding, it’s always wise to giveaway products of daily use like t-shirts, mugs, umbrellas, bags or promotional pens. Levella Promotions have got this varied range of products that can be used for promotional branding. These are of impeccable quality and they even personalise it creatively according to your brand’s needs.
How Can Promotional Products Build Up Your Brand Name Better?
Because of its vast advantages and far reaching benefits, it’s extremely important to carry out promotional product branding for your business. For the reasons as to why you should never underestimate it, read on:
1. Low-Cost Branding
Most of the business personnel in need of a good marketing can hardly afford those expensive measures of promotions. There is also a considerable rise of start-up businesses recently, and they have almost no budget for marketing. And as for the big names in the business, which are already paying millions in marketing, a low-cost promotion is always something to grab for more reach! For such entrepreneurs, just holding up a giveaway or distributing the products of daily use with their name on it can be light on pockets. Mostly all can afford the same, and enjoy its vast benefits by paying less. Also, as these goods are to be bought in large quantities, you get a large discount at the time of buying them too.
2. Better Brand Exposure
When a person watches an advertisement on the roadside hoardings or on television, it mostly vanishes from their mind as soon as they are away from the visual. But when the product is used on a regular basis, they tend to get accustomed to recollecting the name again and again, and watching that image all the time. The brand name is thus far more exposed to the consumer than any advertisement in the magazine.
3. More Brand Recognition
When you giveaway a product that is used frequently to your target audience, it obviously has your logo printed on it. Thus, the next time the person gets a glimpse of your brand name or logo, they’ll recognise it instantly. It’s because of the gift that you distributed, they can recollect your brand easily, anywhere
4. Acts Almost like a Business Card
The promotional products just act like a business card for you! In fact, it’s better than a business card. When you offer someone your business card, they’ll mostly lose it or throw it away the very next instance. While the free good is something to be cherished and stays with the person for longer. Just as you have your logo printed on a business card, have those contact details etc. on the promotional goodie. Of course, you perhaps wouldn’t have the space for details here for the sake of aesthetics (and to avoid making too much of a push). But ensure to include the essentials.
5. Better Navigation Provider
Yes, a promotional product can actually redirect your clients to you without much ado. When you want your consumers to know and recognise you better, you have to either put a navigation widget on your website or a redirecting link on your social media channels. While with the promotional products, you already have your contact or email Id printed around your logo. You can also add a QR code that can be scanned directly by the person to get access to your website. For example, if a certain beauty blogger got your product and wants to buy the same shade again, she just has to scan the code on your site and she can buy it instantly.
With this kind of marketing, you also gain a lot of customer loyalty, a soft corner of the consumer for your brand, and also spread the good word about your brand. All these can be gained by just distributing some products with your brand name and logo on them. But make sure that the product is of excellent quality and of good use to everyone! After all it is representing your brand and its image – you cannot afford any kind of blotch here!